FURUHELVETE is a furniture collection inspired by the traditional use of pine as a building material in Norwegian design and architecture. Furuhelvete is a Norwegian expression originally used to describe an overuse of pine in Norwegian homes and cabins, often associated with a style that is considered distasteful or outdated. With the collection we aim to explore different notions of pine and create a new interest for this local and wonderful material.
Through a series of objects we explore the different innate characteristics of the material and propose new possibilities in terms of structure, form and function. We wish to challenge the established notion of the material by introducing contemporary shapes and building techniques and thus creating a new context for Norwegian pine.

STUDIO SLØYD is a design studio based in Oslo, Norway. We work across the design landscape, from conceptual one off pieces to more contemporary designs. Our approach to design  is inspired by the educational sløyd taught in Scandinavian primary schools, focusing on exploration and respecting the material.

Established in 2019 by Herman Ødegaard, Mikkel Jøraandstad and Tim Knutsen while studying at The Oslo School of Architecture and Design.

Please email us if you have any questions about our work at: